Where storytelling meets strategy and culture
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Where storytelling meets strategy and culture *
Marketing Strategist
Worked with Starline Film to manage their social media, website, and overall digital presence. Developed content and strategies to engage audiences and maintain a consistent online identity across platforms.
Content Operation Analyst
At Rednote, contributed to global content operations and digital marketing projects, including the #chinatravelwithrednote campaign, which achieved over 10 billion views and mobilized over 100,000 international creators. Assisted in various aspects of content strategy, working with creators, and working with analytics platforms to analyze massive amounts of user data to distribute traffic and maximize reach. Managed official brand accounts, overseeing projects from concept development to publishing across platforms, combining data analysis with creative storytelling to enhance global engagement.
Marketing Strategist
At Wekruit, worked as a marketing strategist supporting brand positioning, product storytelling, and partnership development. Contributed to the company’s first-place win at the 2025 BTT Pitch Competition by developing pitch materials, producing demo videos, and refining presentations for both users and investors. Led outreach and collaboration efforts that secured partnerships with universities and organizations across the U.S. and internationally, helping expand market visibility and strengthen strategic growth.
Content Creator
As a content creator at Qifengtaikuo Media, developed and managed short-form video content across Douyin and Rednote, growing a combined audience of over 300K followers. Produced content focused on lifestyle, confidence, and entertainment while collaborating with more than 50 brands on integrated marketing campaigns. Applied data-driven content strategy and audience insights to increase engagement, strengthen brand visibility, and build long-term creator partnerships across digital platforms.
